Upscale Graduation 2016

Title: Upscale Graduation 2016
Type: Corporate Promo

Platform: YouTube
Client: Tech City UK

We needed to tell the story of the Tech City Upscale program 2016, but we didn't want it to feel like a video you'd seen before. Moving away from the more common testimonial and voiceover approach we chose to take the audience on a journey through the Upscale website telling the story through animation and sound design. This served as a neat way of telling the story of the Upscale 2016 journey, as well as introducing potential new entrants to the process for the following year.