CANW #1200Lights Campaign
Title: Child Action North West #1200Lights Social Campaign & Roundup
Platform: YouTube / Twitter / Facebook / Instagram
Client: VIVA PR / Child Action North West
VIVA PR approached us to help with the Child Action North West #1200Lights campaign. #1200Lights is an awareness campaign highlighting the need for extra foster carers across the North West. The campaign encourages the public and local public buildings to switch their lights off for 1 minute to highlight the importance of bringing light into a child's life through foster care.
We wanted to generate as much noise as possible around the campaign, so we produced a series of 10 animated social videos for distribution on Twitter, Facebook and Instagram during the 6-week run-up to the event, along with an event round-up video of the finale event.
We had one chance on the night to capture the lights at key landmarks across the North switching off, so we posted 3 camera operators in the field in Liverpool, Manchester and Blackpool along with a shooting PD to the event in Blackburn where the event was captured along with talking head interviews with key staff.